Rolá y Ganá
McDonald's & Coca-Cola
Brand Loyalty + Digital Product project created to encourage the use of McDonald's Drive-Thru locations in Argentina and Colombia.
Users received instant rewards by scanning their receipts and, in addition to strengthening customer loyalty, the collected purchase-behavior data was stored for future marketing actions.
Users received instant rewards by scanning their receipts and, in addition to strengthening customer loyalty, the collected purchase-behavior data was stored for future marketing actions.
Winner of the MMA Smarties festival in the Data & Insights category.
